|Posted by Ernest John Fleckenstein on May 18, 2013 at 6:35 PM|
There are so many companies who invest thousands of dollars in order to completely redesign their entire website. This is done in hopes that it will create a more attractive design, which will lead to additional revenue.
However, you have to ask yourself if this change really makes a difference. Should you choose a simple or eloquent design? At what point do you reach overkill? Do these factors really impact the visitors to your site who are looking to make a purchase?
The key to an effective website is its credibility. While you are figuring out how the design of your website impacts your revenue, there are some design principles that you should remember when putting together your actual site.
Improving Your Site’s Credibility
A more credible website leads to more revenue. To help you develop credibility in your website, be sure to:
Provide your visitors with a relevant set of FAQs and the accompanying answers.Arrange your website in a logical manner.Provide your content and articles that contain references and citations.Display your (or the author’s) credentials.Make certain that the site appears to be professionally designed.If appropriate, provide a complete archive of all of your past content.Keep your site up-to-date.Link to outside materials and sources.Keep the Clutter at BayIf you want your site to appear professional, you need to keep it uncluttered. Also, stay consistent with the area on your website where you keep the most important information. This will allow your users to reliably know where certain items are located, making navigation of your site easy and efficient.
Instead of having a massive amount of links and options, you really need to keep it simple. Some important elements to ensure you offer on the landing page include:
Relevant images Call-to-action Clearly defined goal
With limited links and a clear purpose for the page, users will understand what the main objective of the site is. If you have a large amount of links, users are likely to be overwhelmed with the options and the site will not provide an effective level of credibility for your business.
The Power of ComparisonIt is also important to provide users the ability to compare various products. If you have provided this comparison on your site, it prevents them from having to navigate from page to page to determine the features of various products.
You can allow users to check the items they wish to compare, or set up the comparison of like products yourself. Create a table where the features of each product are clearly outlined for users. This is an important characteristic of a credible and smart Web design.
White space is an area of controversy for many professionals. You should have some, yet not too much, which is vague at best. White space should not make the page long, however does help to make a page scannable.
Once you have developed your website, take a look at the finished product. Approach it as a customer would to determine if the white space is too much or not enough. This is often a subject of personal preference.
Pop-up blockers were created for a reason. Pop-ups are annoying and interrupt a person’s usability of a site. Not only should you avoid pop-ups, but you should also take the time to eliminate any graphics that may get “in the way.” Sites with a minimal number of distractions are typically the most effective.
Great Web content can be a “make it or break it” factor for any website. You should try to establish yourself as a thought leader in your niche, which will encourage others to come for you for advice.
You need to invest in producing actionable content for your site. This can be done yourself, or you can hire a third-party vendor to develop the content for your site.
The key to great content is to provide advice that is relevant and usable by your customers. Making personal posts about your family on your company’s blog will be completely pointless, not to mention unprofessional.
Instead, take time to blog about trends in your industry, new developments, instructionals or tips. These are popular topics that are meaningful across many industries.
Once you have designed your site you should seek feedback. This can be from website developers, your customers and even your competition.
Ask for opinions on social media or with tools that are available to analyze your current website.
Take the time to make your site credible and appealing to users, and you just might see a positive difference in your bottom line.
About the author Tabitha Jean Naylor is the owner of TabithaNaylor.com and a certified Inbound Marketing Consultant with close to a decade of experience in both B2B and B2C markets. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies. Ms. Naylor holds dual bachelor degrees in Political Science and International Business from West Virginia University, where she graduated magna cum laude. Her experience brings a unique perspective to connecting with the online world community. A self-described digital marketing machine, her company’s expertise includes SMM, SEO, Copywriting, Blogging and PR. Connect with Tabitha on Twitter @TabithaNaylor or visit TabithaNaylor.com
Categories: FIBD News